I just finished a cool little video for the City and County of Denver. It is about the energy around transit, planning, public placemaking and multimodal connections in Denver. These are all things that I care about. Deeply. It is why I started this company, so I could do more of this.
Even on a quick turn around you can learn something. For example, getting someone to do yoga in Civic Center park in the middle of winter...that is not a reasonable ask. But counting on your friends to show up and "kill it" is a reasonable ask. Don't grab shots of old guys who are distracted biking....you won't be able use them.
So much to learn.
But, ultimately, being a producer is thinking on your feet. Keeping the momentum. That is why I love it. Never a dull moment.