ABOUT THERESQUARED

ThereSquared loves a challenge.

From coordinating dozens of urban artists to paint the underside of a viaduct, to producing a promotional video featuring former and present Denver mayors…together with kid actors…Kendall Peterson has managed some unusual projects.

Kendall Peterson's most recent client list includes The City of Colorado Springs as well as the Cultural Office of the Pikes Peak Region (COPPeR), Commerce City, Cherry Hills Village, Beaver Creek Resort Company and many others. 

She served for four years as the Manager of the Public Art Program for the Hotel and Transit Center Program (HTC) at Denver International Airport (DEN). She oversaw the selection process and implementation of high-profile public art projects (budgeted at over $6 million) such as Patrick Marold’s “gateway” beetle-kill spruce installation at the new transit center and Ned Kahn’s kinetic sculpture on the open-air plaza. In addition, Kendall helped develop an arts and culture policy document to guide the selection and approval processes.

Prior to her work at DEN, Kendall was the Public Art Program Manager for City and County of Denver. During the span of six years, she managed dozens major Public Art projects each year, including art selection process, contracting, design development, installation and dedication events. Projects ranged from large to small, controversial to beloved. Kendall developed and authored the policies for Denver’s Urban Art Fund for graffiti prevention which has funded dozens of murals around the City of Denver. Kendall also developed and authored Public Art Policy and Planning documents for the City and County of Denver.

In addition to her work on public art, Kendall was Chief Creative Officer at CIG Public Relations in Denver for two years. In this role, Kendall headed creative campaigns for Colorado Department of Transportation driver education campaigns including The Heat Is On, Click It or Ticket, Distracted Driving and Child Passenger Safety. Her work on these campaigns included producing attention-grabbing videos designed to change driver behavior, producing a variety of written collateral and working with communication teams on effective strategies to blend written messages and graphics to reach a wide range of audiences.

Kendall worked for ten years as a producer, director and writer of high-end television documentaries for clients such as Discovery Channel, National Geographic International and the History Channel. Peterson is a Colorado native who holds a Master of Arts modern architectural and art history from New York University’s and a Bachelor of Arts degree in art history from Wellesley College.