ABOUT THERESQUARED
Creative Solutions
Kendall L. Peterson
Creative Consultant | Founder, ThereSquared LLC
ThereSquared thrives on creative challenges.
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From coordinating dozens of urban artists to paint the underside of the Central-70 viaduct before its demolition, to managing over $6 million in public art at Denver International Airport—including a promotional video featuring two Denver mayors, child actors, and an alien—Peterson has led some remarkable and memorable projects.
Kendall L. Peterson is a dynamic creative consultant with over 24 years of experience leading initiatives in arts, culture, public space, urban planning, and communications. She is the founder of ThereSquared LLC, a creative consulting firm established in 2017 to combine her deep expertise in project management, cultural programming, and public art with her passion for placemaking and arts advocacy.
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Under her leadership, ThereSquared has built a reputation for assembling specialized, highly skilled teams to deliver creativity, authenticity, and confidence to every project. The firm works with a wide variety of clients—from private companies and non-profits to large municipalities and small mountain towns—tailoring each project to meet specific needs and aspirations.
Kendall’s planning philosophy is rooted in the belief that public spaces and the processes that shape them should be inclusive, boldly creative, and reflect the stories and values of their communities. The firm’s name, ThereSquared, is inspired by her goal of helping communities develop spaces with a strong sense of “there” there—places we recognize and remember because they are unique, inclusive, and memorable.
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ThereSquared LLC’s recent municipal clients include Aspen, CO; Fayetteville, AR; Towns of Vail and Parker, CO; Colorado Springs; Golden, CO; Wheat Ridge, CO; Commerce City; and Cherry Hills Village. Private and nonprofit clients include Beaver Creek Resort Company, Park Meadows Retail Resort, the Cultural Office of the Pikes Peak Region (COPPeR), Qdoba, and Good Times Restaurant Group.
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Before founding ThereSquared, Kendall served as Manager of the Public Art Program for the Hotel and Transit Center (HTC) at Denver International Airport (DEN). There, she oversaw the selection and implementation of major public art projects—including Patrick Marold’s beetle-kill spruce installation and Ned Kahn’s kinetic sculpture—with a total art budget exceeding $6 million. She also co-authored a guiding arts and culture policy for the airport.
Prior to DEN, Kendall was the Public Art Program Manager for the City and County of Denver. Over six years, she led dozens of public art projects annually, overseeing all phases from selection and contracting to installation and public events. She developed the City’s Urban Art Fund for graffiti prevention, which has supported the creation of dozens of murals, and she authored Denver’s Public Art Policy and Planning documents.
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Kendall also served as Chief Creative Officer at CIG Public Relations, where she led statewide creative campaigns for the Colorado Department of Transportation, including The Heat Is On, Click It or Ticket, Distracted Driving, and Child Passenger Safety. Her work involved directing compelling videos, producing written content, and coordinating strategic communications to influence public behavior.
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Earlier in her career, Kendall spent a decade as a producer, director, and writer of high-end television documentaries for clients such as Discovery Channel, National Geographic International, and the History Channel.
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A Colorado native, Kendall holds a Master of Arts in modern architectural and art history from New York University and a Bachelor of Arts in art history from Wellesley College. She is currently pursuing a master’s degree in urban planning at the University of Colorado Denver.